Why was GRACEDBYGRIT founded?
The idea for GRACEDBYGRIT was conceived during a run between two entrepreneurs: Kimberly Caccavo and her run and swim coach, Kate Nowlan. We wanted clothes that make women feel safe and powerful and allow them to carry a phone on them at all times. We wanted clothes that work for land and sea and protect women from the sun. Most importantly, we wanted to look our best, and we wanted our friends to look their best. We knew looking our best meant we would perform at our best. Wewanted elegant styles and high performance fabrics. And, we wanted to look good from behind.
What makes GRACEDBYGRIT different?
We are made by women, for women. Women design, sew and proudly wear GRACEDBYGRIT. We understand women’s bodies and know what we need to look and perform our best. We manufacture in the USA and do not sell any product until it is perfected. We use our team, friends and influencers as fit models to ensure that our designs fit all body types. Our sizes run from XXS to XXL.
Most importantly, we want our customers to feel strong and safe in our clothes. We give a whistle with every purchase and our pants have phone pockets.
Who is Chelsea King and why is she important to your story?
Chelsea King was a San Diego teen whose life was brutally taken from her while out for a mountain trail run. Inspired by Chelsea's mom describing the fate of her daughter, we created a detachable safety whistle to be given with every piece of GRACEDBYGRIT apparel, so all women feel an added sense of security while exercising. The GRACEDBYGRIT safety whistle has a flat, discreet design that can be securely looped inside the back pocket of any of our pants, in the pocket on our jacket sleeves, or around the back of the neck in our tanks with a reflective elastic lanyard.
At the end of 2016, we designed the Chelsea Legging in honor of Chelsea. The print is inspired by the sunflower, Chelsea’s favorite flower and the symbol of Chelsea’s Light Foundation. The organization was started by Chelsea’s parents to protect children against known violent predators. We donate up to $50 from each legging to Chelsea’s Light Foundation.
Are all products made in the USA?
All of our technical clothing is made in the USA. But, we didn’t start out that way…
Our first batch of apparel was made in China and India in 2013. We had to produce large quantities and wait six to eight months for the product cycle. And, it was tough to communicate. But, more than that, something didn’t feel right in our gut. We trusted our instinct and moved all production to the USA. We still have a few of the original styles in stock: the R&R Top, the R&R Hoodie and a few of our land and sea products. The quality is excellent.
We have since moved ALL of our original production to the US. Anything we design ourselves is made in the USA. We can turn around a product in six weeks if we need to to.
We continue to grow and partner with great companies for exclusive items. Our partnership products are made where our partner decides to make them. We partnered with local company Betty Designs for our Cycling Kit; they manufacture their kits in Columbia. We partnered with a super soft San Clemente sweatshirt company for our new hoodie; they manufacture throughout the world. Our partner for baseball hats is in Los Angeles; they manufacture globally.
Why don’t you produce any men’s apparel?
Our clothing is designed for women. We were looking for a solution to problems we had, and many of our friends had, including how to make our butts look good in athletic pants, how to prevent sun damage and how to feel safe while exercising alone. We understand women’s bodies and design based on what we know. However, since so many men have also been GRACEDBYGRIT, we decided to make a few “random” shirts for the men who love our brand. See more here: https://www.gracedbygrit.com/random-tee.html.
What is the best way to care for GRACEDBYGRIT clothing?
Throw it in the wash with your other clothes (we recommend warm water to keep your colors bright) then simply lay flat to dry. Due to our incredible quick dry, your apparel will be dry in no time and ready to wear the next morning! You can throw our clothing in the dryer but be weary of the other clothes you put in the same load. Zippers, velcro, and the gum in your son’s jean pocket can all be trouble…
Warning: Zippers, velcro, safety pins, and other abrasive items all grab our luxurious fabric. Please be careful. Never apply direct heat to your GRACEDBYGRIT (that means no blow-drying or using a flat iron to remove water/sweat from your clothes.)
Why is my size always sold out?
As a small company, we produce small runs. When we know our customers love a product, we immediately make more. We restock popular items within weeks. If you want something we don’t have, tell us! Please! Call or email firstname.lastname@example.org.
Don’t forget to also sign up for our newsletter to be the first to know about new product arrival and when your favorites are back in stock. It’s also a great idea to follow us on social media (especially Instagram) to stay in the loop.
When are new styles coming out?
Our clothes are so versatile; they can be worn year long. But, we LOVE new things.
We like to keep our most versatile items in stock year long (such as our Delicious Tank) as we move through cycles of new product coming in. We have new styles every season. Please sign up for our newsletter and follow us to social media to be in the know about these new styles.
We make what our customers want and need. If you have a favorite top you wish was just a little bit different (or dare we say, better), let us know! Email email@example.com at any time with pictures of your favorite pieces. Or, if you’re local, visit us at our Solana Beach store to meet with us in person.
Do you use recycled materials?
Yes, indeed! In 2016, we launched our first sustainable products: the Reel 'Em In Capri, made from recycled fishing nets, and the Chelsea Legging, made from recycled water bottles. We recently expanded our Chelsea Collection to include the Chelsea Headband, made from the same fabric as the Chelsea Legging. In 2017, we are working to source even more sustainable fabrics and come out with new colors in the Reel ‘Em In Capri. We know you care about how your clothing is made, and so do we.
How do you develop new styles?
Items in our wardrobe that we’ve loved for years, but weren’t designed as athletic apparel, are our biggest inspiration. We adjust the fit of our favorite items (that fit extremely well and have lasted for many years) but use technical, high-performance fabric to make them GRACEDBYGRIT. We make clothing that applies for all athletic endeavors.
How can I join your team?
If you love GRACEDBYGRIT and are passionate about health and fitness, apply to be a GRACEDBYGRIT Influencer today! Simply fill out this form and we’ll be in touch.
For internship or job inquiries, please email your resume to firstname.lastname@example.org.